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An exclusive insight into the creative journey with Hanna Schönberg as we bring our second collaboration to life. From design inspiration to dreamy photoshoots, here’s how the collection came together.
The Vision
"Kat the Label already has such a beautiful, romantic aesthetic, and I wanted to blend that with my own style - something a little more daring, yet always wearable.
Throughout the design process, I focused on how each piece could make someone feel and the moments it might be a part of. I wanted anyone wearing them to feel just a little extra special in the simplest, everyday moments"
- Hanna Schöberg
the moodboard
What makes working together so special?
"Working with Kat the Label feels so genuine and easy. We share the same vision and really trust each other creatively, which makes everything feel so fun and effortless. They trust my ideas, they care about the details as much as I do, and it just feels like we’re completely aligned in the way we work and what we want to create."
- Hanna Schöberg
We couldn't agree more.
What was the motivation to collaborate again?
"I honestly loved everything about our first collection together: the process, the energy, the designs. It all felt so natural and creatively fulfilling from start to finish.
Something that made me extra happy was how much everyone loved our first collection. Seeing followers and customers wearing the pieces and looking amazing in them genuinely meant so much to me.
I’ve gotten so many questions about restocks, so launching a new collection that I love even more makes me feel so excited (and a little nervous in the best way!)."
Your favourite peices from the collection?
This collection really captures that balance I love: comfort with a romantic touch. It’s a mix of soft jersey basics and delicate lace and chiffon pieces that feel effortless, romantic, and very true to my style.
Every piece was designed with so much thought, and honestly, they all feel like me. If I had to pick a few favorites, I’d say the robe, the layered lace and chiffon shorts, and the jersey pants. They’re the kind of pieces I reach for all the time. Super wearable, but still special.
sneak peak
The Photoshoot
Our dreamy location was something out of a postcard.. a remote island where crystal-clear waters met untouched white sand and lush tropical greenery framed every shot.
