Date: July 18th, 2025

Job Title: Social Media Coordinator Maternity Cover, Kat the Label 

We are a female-founded and lead team based in Cremorne, VIC looking for a Social Media & Content Coordinator to join our dynamic team. We are looking for a passionate and creative individual looking to build their career in a fast-paced environment.

As our Social Media Coordinator, you will be a key member of our marketing team - responsible for the management of all social channels and fostering our brand community. This is an exciting opportunity to help drive our social media strategy and bring fresh content ideas to the table. If you’re obsessed with all things content, story telling and love keeping up with the latest trends - we want to hear from you.  

This is a hands-on role suited to a motivated and creative professional with strong organisational skills, an eye for brand consistency, well-versed in content creation and has a collaborative mindset. This is a 12-month maternity leave cover, with a possibility to extend.   

Key Responsibilities:

  • Content Creation & Social Media  

  • Lead and evolve Kat the Label’s social media strategy across all channels 

  • Content creation across all social channels with a strong focus on Instagram and Tiktok

  • Bring fresh content ideas and energy to our marketing calendar with trending formats, aesthetic storytelling and a strong brand voice 

  • Support across Pinterest, Youtube and new social media channels as we continue to grow 

  • Create content for organic and paid social channels 

  • Collaborate closely with the wider marketing team to support campaigns, product launches, retail marketing and influencer marketing 

  • Direct and capture behind the scenes content during shoots/activations/events 

  • Engage with our community and help grow our audience through meaningful brand interactions 

  • Analytics

    • Using reporting and insights to drive our social media strategy with a focus on growth

    • Increasing brand engagement across channels

    • Reporting on campaigns and product launches 

Requirements:

  • At least 3 years of experience in social media, preferably within an ecommerce business

  • A team player who is passionate about all things social media and content! 

  • Strong organisational skills and attention to detail 

  • A creative mindset with the ability to multitask effectively in a fast-paced agile environment

  • A strong understanding of social media trends and channels 

  • Bonus: experience with CapCut, Canva, Figma and Dash Hudson  

What We Offer:

  • Salary will be based on experience 

  • Lingerie & sleepwear perks

  • Summer Fridays (3pm finish!)

  • Opportunities for professional development and growth

  • A supportive and innovative workplace culture


Can't wait to hear from you! Please send your resume and cover letters to careers@katthelabel.com